Persuasion and Advocacy Perspective

The three rhetorical appeals, ethos, logos, and pathos, are all exemplified in the ad, “It Rarely Stops”. The message of the ad appeals to the viewer’s emotions by illustrating both the dangers of domestic violence through the women’s glum appearance, as well as the heavy sentimental complexities that come with the aftermath of such actions. It engages with the audience’s reasoning by depicting the dreary reality that comes with abuse (from what we can see, in a physical sense, but most likely mentally, as well). The video also appeals to the credibility of the woman shown through the manipulation of the setting and the arrangement of her actions. For instance, an empty, sad-looking room that has been near the occurrences of trauma, as well as the quick, fragile movements that express fright and hesitation.  The video’s title, as well as the constant reappearances of marks on the woman’s face and body suggests to the audience that the remnants of the abuse being examined in the vid...

  Video link:  What would happen if you lost you sense of touch? Invention: the thing being  invented , in order to persuade the viewer, is the idea on how to inform the viewer about the effects of losing your sense of touch  Arrangement: the thing being  arranged , in order to persuade the viewer, are the types of content being presented. First the anecdote is displayed, followed by statistics that lead into how they could be exemplified.  Style: the thing being  styled , in order to persuade the viewer, is the video that gives viewers a visual idea of both a historical anecdote and factual information on the human body system.  Memory: the thing being  remembered , in order to persuade the viewer, is the heavy amount of factual information being presented. The credibility of the authors can be identified through the utilization of the credits.  Delivery: the thing being  delivered , in order to persuade the viewer, is the video in...