Blog 1: Rhetoric

 The popular ‘Like a Girl” Super Bowl ad from Always is an example of rhetoric because it expresses a means to persuade public viewers away from harmful messages targeting women through the consideration of their own thoughts and actions. It aims to send the viewer to a stage of contemplation of how they may have unknowingly, or intentionally, spoken or acted in such a way that follows the beliefs that men are superior to women in a capability sense.

The overall message of the advertisement is to exemplify the idea that doing something “like a girl” has adopted a negative connotation in terms of a societal standpoint. Due to gender stereotypes that illustrate women as less of strong, physically capable and independent individuals, the ad aims to express how such norms have impacted the way people, of both sexes, view women, with evidence proven from their own actions when asked to do _____ “like a girl”. The ad attempts to convince viewers into reconsidering the way they view women and girls by leveling in on their emotions through the commercial’s use of children and the innocence correlated to them. 

https://www.youtube.com/watch?v=joRjb5WOmbM